Selena Gomez is more than just Pantene's latest celebrity spokesperson: she's really getting involved with the causes close to the brand! The singer shared a new video that raises awareness for the Beautiful Lengths project, which works to supply women who are fighting cancer with wigs during their recovery.
"Help me support @Pantene #BeautifulLengths! Join the #8or8 challenge and donate $8 or 8” of hair to help provide free wigs for women battling cancer," Selena shared along with her adorable video.
We love that she's using her voice to create such a big impact!
Are you proud of Selena for getting involved with this project? Let us know if you've ever donated your own locks by commenting below!