The star, who's the brand's model and guest designer, is photographed in a studio filled with inspirations for the fun and flirty line, which blends girly floral patterns and cool stripes and colors.
"My new collection is so playful and packed with prints. It's all about switching it up and finding your individual style," Selena says in a statement. "You can mix and match styles and looks to really have fun with the pieces and create a rock rebel look all of your own."
For more info and to shop the NEO line, click over to adidas.com.
Check out more pics and fun GIFs from Selena's campaign above. Which outfit is your favorite? Let us know in the comments!