So how did this happen? Kylie told People StyleWatch that she intended to try out a warmer and darker blonde tone.
"I really wanted a nice, honey dirty blonde and when we started bleaching it, it got so light so fast and I was like 'Wow, my hair is not damaged, I can do this.' So I went for it."
It makes sense that Kylie's hair took to bleach so easily due to lack of damage – because most of her previous colorful hair transformations have been thanks to her collection of rainbow wigs.
Click through the gallery to see more pics of Kylie's lighter locks. Then, head over to the comments to let us know: are you glad she went full-on platinum? Or are you hoping she goes back to honey blonde?