[Justin Bieber's The Key](http://www.justinbieberthekey.com/)
Earlier this week, Justin Bieber took fans behind the scenes of his fragrance campaign for his new scent, The Key, and now we get to see the final product. The moody picture features a close-up of Justin wearing a black blazer and his signature hairdo, while in the background a girl (not Selena!) sprawls out on a bed. The whole vibe is very sexy, sultry and grown-up, which complements the more mature scent.
Justin also recently revealed the meaning behind the name, The Key. "I’m always looking for new and different ways to connect with my fans. We have a really close relationship and really support each other," he explains. "This new fragrance will represent how much I believe in our connection by giving them something that is personal to me. It represents the love between us and I think it will mean a lot to them, like it does for me."
The Key is available now at Macy's.
Do you like The Key promo image or is too mature for Justin? Tell us in the comments.