Shot in Copenhagen in April, Justin is seen on a rooftop, a photo studio and even a bedroom. Though it's just a quick teaser, it looks like the campaign will be quite mature — similar to the scent itself. Described as "energetic with a sexy splash of sparkling freshness," Justin's third perfume is taking a new direction compared to his previous fun and fruity scents. The Key (which is a girls' scent — not a guys' fragrance as previously reported!) hits stores soon.
Let us know in the comments: Are you going to buy The Key and what do you think of the video?