Echosmith kicked off a very important event in New York City last night: the band started up the beginning of Hard Rock Cafe's "Pinktober" celebration, which is all about shining light on Breast Cancer Awareness month.
The band donated a signed guitar and one of lead singer Sydney Sierota's glam sequined stage styles to the restaurant franchise, which showcases rock relics from the music industry all over the world.
"Millions of people across the globe are affected by breast cancer, so to us, there isn't anything cooler than helping to raise awareness and support for such an important cause," Sydney shared about her band's participation in this project. "Hard Rock's extensive and empowering Pinktober campaign is the perfect opportunity for us to help make a difference." We love it!
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