Did Cara Delevingne's latest beauty partnership just get kicked up to a whole new level?! The face of YSL Beauty shared her latest commercial for the high-end makeup brand, and along with the clip she revealed a fun new hashtag associated with the lash-boosting product: it's being called "#masCARA."
How awesome is that clever play on words?! The product's real name is actually "Volume Effet Faux Cils" but we'd prefer to nickname it after Cara.
Do you think it's a clever to call the makeup "masCARA"? Let us know in the comments below!