Are you ready for a new song to get stuck in your head? Then you've got to check out singer Alexi Blue's music video for her single, "Royalty." TWIST recently caught up with the 17-year-old singer, and she dished on her catchy and inspiring new track and the making of her video, which you can watch below.
"'Royalty" is the first single that I released in September that represents the new direction and sound of my original music," Alexi tells TWIST exclusively. "The main concept of this song is 'fronting like Royalty'. In today's society with so much social media, a lot of people feel the need they have to be something they're not and misrepresent themselves in a misleading way. Basically, this song is letting you know that the real you is good enough."
"Originally, I start of writing all of my original songs on acoustic guitar," she continues. "One of my favorite things about recording my songs in the studio is seeing them come to life with full production. It's so cool getting to be apart the process of hearing of my songs reach their full potential and seeing them slowly evolve. With 'Royalty,' the production came out exactly the way I pictured it."
"For the 'Royalty' music video, I had to think of something powerful, but still relatable that could represent that concept," Alexi shares about the video's inspiration. "The main concept that I connected to was a girl being completely made up representing royalty. She was dressed in fancy clothing and jewelry sitting in a throne. Then throughout the video, we cut to this 'Royal' girl stripping away all these materialistic things to reveal her true self underneath it all, and she's good enough."
"I had so much fun working with Damien Sandoval on this video! He totally helped me bring this concept to life," she says. "As soon as I saw some of his other work, I knew we could kill this video together. The feedback on 'Royalty' has been insane!"
Alexi also has a big announcement to share with us!
"These past weeks, I've been working so hard on new music and I'm SO stoked to announce that my brand new single is coming out on December 12th!!!! Ill be announcing what the name of my next single is and starting the 5 day countdown on December 7th on my Twitter @AlexiBlue. SO mark your calendars, tell your friends, and get ready!"
Check out Alexi's music video below, and let us know what you think of the track by commenting below.