It's a busy week for celebrity fragrances! One Direction and Justin Bieber's plans for a new scent have been revealed, and now, Taylor Swift is taking us behind the scenes of her campaign for her upcoming scent, Taylor by Taylor Swift.
"It's my real friends in the ad campaign —we're just kind of goofing off, living life and just figuring things out," the star says in the below behind the scenes video. "I love that were using my real friends, [because] it feels very personalized just like every element of this fragrance."
Taylor describes the perfume, which will be available at Ulta in late June, as sweet, but also very sophisticated. "It draws you in ... It's become my favorite thing to wear," she explains. "I wear it daily, but [it's also what I go to] when I go to grab something for a night out."
Watch the below clip to see Taylor shoot the summery and fun ad campaign and find out why creating fragrances is similar to writing songs for the star.
Are you excited to try Taylor's new scent? Share in the comments.