The singer strikes a bunch of poses in designs from the fall collection at some of London's most iconic spots including Buckingham Palace, Big Ben and the London Eye. "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun," Rita says in a statement.
Some of our favorite pieces from the new line include a cat dress, colorful printed leggings and a leather mini, but our favorite part of the campaign? The fact that Rita looks like she is having a blast! Click through the above slideshow to see Rita's ads, as well as fun behind-the-scenes pics from the shoot.
Tell us in the comments: Which outfit is your favorite?