SAMMY, WHAT?! Our jaws dropped to the ground when we saw web star Sam Wilkinson's new hair color! In new photos that he debuted across Instagram and Twitter, his brown hair is now a shocking shade of bright white blond.
This icy new hair hue is a bold makeover for Sam – and gives us some serious Blond Bieber vibes – but we're definitely into it.
His new bleached look is even shocking in black and white!
What do you think of Sam's new hairstyle? Sound off below!