Football season officially starts this weekend, but Zendaya is kicking it off a few days early. The "Replay" singer is the star of the NFL Juniors apparel campaign, marking the first time the label featured a celebrity model.
"It reflects my style, because I am a tomboy, too. So I have both a [girlie and tomboy look] — and that’s what this combines," Zendaya tells Twist of her partnership with the football-themed brand. "It allows us to break barriers and make sports gear cute."
The NFL Juniors line, which includes tops, hoodies and t-shirts, will be available at nflshop.com, as well as Aéropostale, Old Navy, Target and Kohl's this month.
Click through the above slideshow to check out Zendaya's campaign and fun behind-the-scenes pics from her photo shoot!
Do you like Zendaya's NFL Juniors ads? Let us know in the comments!