Selena and Adidas NEO set up an online scavenger hunt to share exclusive previews of the collection. Every day leading up to the launch, a #NEOSneakPeek short film will be hidden somewhere on the Internet, and Selenators must track it down. Luckily, the star and brand will post clues on their social media channels to help fans find the videos.
Watch Selena go into more detail about the sneak peek below:
Are you excited to see Selena's Adidas NEO collection? Sound off in the comments.