Often girls think what they look like is most important, but Debby Ryan and Maia Mitchell are trying to debunk that myth. The two stars teamed up with Love Is Louder and Benefit Cosmetics to launch the Inner Beauty Challenge.
The campaign runs from Jan. 13 - 17, and encourages girls to feel beautiful on the inside and out. Each day, participants will complete a simple and fun task to help their confidence.
"I love the idea of telling girls they're so much more than what they look like," Debby exclusively tells Twist of her new partnership. "As you get older you get to play with brighter lip color and bolder fashion choices — it can be easy to start to believe that that's what's pretty about me. So, there's something interesting to me about just being happy and [feeling] optimistic and brave."
Debby reveals there are things you can wear to help lift your mood. "I think a boot with a hidden heel is powerful and strong, but still feminine," she explains. "It improves your posture so you stand a little bit taller."
Another confidence booster? A statement smile. "A bright lip color or a super dark lip color. I've been really into that mulberry color I wore during the campaign," she says of the shade — which is Benetint layered underneath Benefit's Hydra-Smooth Lip Color in Wing Woman — she wears in the promo shots. "The dark color isn't something you put on at 10 a.m., but it will immediately pull your outfit together."
For more info on Debby and Maia's new project, go to LoveIsLouder.com.
Check out more pics from Debby and Maia's Inner Beauty Challenge campaign in the above gallery. Are you excited to participate? Sound off in the comments.